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Heidelberg Makes Further Strides in China with Its Qingpu Site; 1,000th Locally Produced Press Delivered



Published September 17, 2013
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Midway through September, Heidelberger Druckmaschinen AG delivered the 1,000th press from its Chinese site in Qingpu, near Shanghai. This landmark Speedmaster CD 102 went to packaging print shop YangJiang Hondai Paper Products Co., Ltd. Based in Yangjiang in the western part of Guangdong province, this SME with around 170 employees produces items such as high-quality gift packaging for export to Europe and the U.S. The Chinese packaging printer, which had previously worked with used equipment from other manufacturers, is looking to triple its sales over the next five years.

"Delivery of Qingpu's 1,000th press to YangJiang Hondai Paper Products demonstrates the success of our strategy to gain a greater share of the market growth in China and Asia by offering high-quality series presses with standardized equipment," said Stephan Plenz, member of the Heidelberg Management Board responsible for equipment. "Since 2006, we have gradually expanded our production capacities in China. Now, seven years on, we are the only press manufacturer with the flexibility to offer our customers both locally produced series machines and high-performance presses in a variety of configurations from our plant in Wiesloch."

The Heidelberg site in China is designed to meet the demand for high-quality series presses with standardized equipment. The company's aim is to further strengthen its position on the growing Chinese and Asian markets in particular. Since the site in Qingpu was founded, it has already supplied 1,000 Speedmaster SM 52, Speedmaster SM 74, and Speedmaster CD 102 sheetfed offset presses in total.

China accounts for approximately 16% of total sales at Heidelberg, which makes it the company's largest single market, and market growth is expected to continue in the future. Heidelberg has structured its market organization in China accordingly. In addition to some 450 production staff, there are more than 600 sales and service staff spread across four branches.



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