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Tempt In-Store Productions Invests in Platform



Published August 9, 2013
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To keep pace with double-digit growth and continue its commitment to deliver the best value in the industry, Tempt In-Store Productions, a Quad/Graphics company, is enhancing its large-format digital press platform, already one of the most powerful and advanced in North America, and expanding its operations.

"Strategically investing in our in-store platform now makes perfect business sense for the future of Tempt and its growing customer base," said Joel Quadracci, Quad/Graphics chairman, president and CEO. "This is an exciting time for Tempt because the sizeable opportunities that exist in the market for in-store signage and point-of-purchase materials. The investments in new equipment and expanded facilities take our in-store platform to the next level, enabling us to become even faster and more efficient, adding value for our clients across the country."

Tempt is adding a new Inca S50i large-format digital UV flatbed press at its New Berlin, WI, facility, and a new Inca Q40i large-format digital UV flatbed device to its Southern California operations.

The Inca S50i is extremely fast, capable of producing up to 172 large-format prints per hour. It also delivers graphics up to 63 inches by 123 inches in size, even larger than Tempt’s Inca S70 presses can produce, according to Mike Draver, president of Tempt In-Store Productions.

"The new S50i greatly reinforces our large-format digital UV printing horsepower and offers new options for our retail and brand clients to more efficiently and cost-effectively provide a colorful, customized and satisfying visual experience for their customers," Mr. Draver said. "The new press is a perfect example of Tempt’s passion and commitment to providing our customers with a one-stop resource for innovative in-store marketing solutions. At Tempt we make the visually impossible possible."

Tempt's West Coast operation will relocate in September from its present facility in Irvine, CA, to a building more than twice the size in Huntington Beach, CA, where the new Inca Q40i will be installed.

"We are excited about the opportunities in Southern California created as a result of Quad/Graphics' acquisition of Vertis, and the strong potential for sales growth in this market," Mr. Draver said. "While the Irvine operation is well-equipped with multiple large-format digital presses and related capabilities, the bottom line is we see an even greater need to support our current and future customers on the West Coast. This newly created facility, combined with the exceptional quality and speed of the Q40i, will enhance our ability to offer a wider array of options for our luxury retail, brand and entertainment customers."

In addition to the new equipment and a larger West Coast facility, Tempt recently doubled the space devoted to finishing and kit-packing in the Midwest, relocating a portion of its finishing, assembly, kitting and fulfillment operations from its plant in New Berlin, WI, opened in 2011, to a new facility nearby.

"The benefit of the relocation for our customers is we more than double the space we have for our mounting, die-cutting, display construction and kitting operations in the Midwest to support our regional, national and multinational clients," Mr. Draver said.



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