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SGIA Expo Solidifies Future Destinations, Strengthens Market Share



Published July 26, 2013
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The Specialty Graphic Imaging Association (SGIA) has finalized a plan to more frequently hold North America's premier specialty imaging show — the SGIA Expo — in Las Vegas. The new schedule, which will take effect in fall 2018, will allow the Expo to spend two years in Las Vegas, followed by one year in a popular East Coast destination, such as Orlando, where this year's Expo will be held (Oct. 23–25, 2013). SGIA will continue to hold the annual Exposition in the fall.

SGIA, which is anticipating a strong Expo in October, with 94% of the show floor sold out and exceedingly high pre-registration numbers, initiated the new rotation schedule based on both attendee and exhibitor feedback indicating that Vegas was a popular location for the successful event. It was overwhelmingly approved by the SGIA Board of Directors last week at the annual board meeting.

"We’ve definitely found that the Vegas [SGIA Expos] are very successful for turn out and real leads," said operations manager Jamie Tyer of Media One Digital Imaging Solutions.

Las Vegas has long been a successful destination for the industry, with record-breaking attendance of more than 21,000 registrants in 2012. In May, SGIA was awarded Trade Show Executive's Fastest 50 Double Header – the Gold 100 show with the highest Fastest 50 growth for its blended average growth rate of 21% – for the 2012 Las Vegas SGIA Expo.

"We’ve heard from many attendees and exhibitors that they enjoy Las Vegas as a host city for the SGIA Expo," said Michael Robertson, SGIA CEO and president. "In response, we’ve adjusted the Expo rotation to visit Las Vegas more frequently."

SGIA will open 2014 SGIA Expo (Las Vegas; Oct. 22-24) booth registration to current 2013 Expo exhibitors in September.


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