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drupa Continues Four-Year Cycle; Length Shortened to 11 Days



Published November 4, 2012
The drupa print media trade fair will maintain its Olympic four-year cycle. This decision was made by the 20-member drupa committee at its constitutive session held on Nov. 2, 2012.

A key factor in this decision was the international trade fair calendar, which is put together around the four-yearly cycle of drupa as the world’s most important trade fair for the print and media industry.

“Many innovative exhibitors and their successful customers would very much like a more frequent event. However, the supplier industry plans its entire trade fair marketing activities within a global concept. Dependable planning is of the utmost importance here in view of the current economic climate and the situation in international sales markets,” explained Kai Büntemeyer, chair of the Printing and Paper Technology Association (Fachverband Druck- und Papiertechnik) within the German Engineering Federation (VDMA) and president of Global Print.

The drupa committee also decided to shorten the length of the trade fair to eleven days – the new show dates are May 31-June 10, 2016 in Düsseldorf, Germany.

“Visitor structure at drupa has changed. While in the past large groups traveled to the trade fair – preferably at the weekend – drupa is now increasingly developing into a B2B fair with a high proportion of top decision-makers,” said Werner Matthias Dornscheidt, CEO of Messe Düsseldorf. “At this year’s drupa, 78% of the international visitors and 52% of German visitors came from the top management; respectively this is 4% and 5% more than in 2008. This makes it unnecessary to hold drupa during two weekends. With 11 days – one weekend and nine working days – we perfectly cater to the needs of both supply and demand.”

The second major item on the agenda of the constitutive session concerned personnel. As in 1995, 2000, 2004 and 2008, Koenig & Bauer will once again provide drupa’s chair. The body unanimously appointed Dipl.-Ing. Claus Bolza-Schünemann, CEO of Koenig & Bauer AG, as the chairman of drupa 2016.

“I am delighted to assume the presidency at such an exciting time. Our sector is developing at a rapid pace and drupa 2016 will represent a key milestone on the path into the future,” stated Bolza-Schünemann.

Dr. Jürgen Vutz, CEO of Windmöller & Hölscher KG, was confirmed as vice chairman and thus chairman of the Admissions Committee, and Rolf Schwarz, president of the German Printing and Media Industries Federation (Bundesverband Druck und Medien e.V.) was confirmed as the second vice chairman of drupa 2016.




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