"There is no end to the price spiral in sight, so that now we have to pass on the rising purchase costs to our customers," said Michael Müller-Samson, head of the Web Offset Department at the internationally active Siegwerk Group, whose headquarters is in North Rhine-Westphalia.
"For years now, our industry has been caught in the raw materials trap,"Mr. Müller-Samson added. "Global demand is rising, particularly in the emerging markets, while the production capacities on the supply side are falling. The price 'temperature curve' on the markets has broken all records in the past few months and continues to fluctuate wildly. Through the enormous rise in costs it is no longer profitable to manufacture certain products.”
The prospects are gloomy: the situation will become more acute. The profit margins of the raw material suppliers have fallen sharply, as have the demand quantities. Suppliers are searching for alternative sales markets, which offer them higher revenues and the possibility of consolidation. The consequences for the printing industry will be further shortages and rising prices.
"Anyone who does not earn enough, does not invest – and then the competitiveness falls,” said Siegwerk CEO Herbert Forker. The developments in the raw material and energy prices are therefore threatening the existence of many companies."
"In many areas we have had to absorb the rising costs ourselves and have not passed on the cost increases to our customers over the last few years," reported Mr. Forker.
They had consciously contributed towards strengthening the competitiveness of the industry closely associated with the printing inks business, namely the publishing and advertising industry, with respect to the digital media.
"Our common objective is to maintain the attractiveness of printed products such as high-quality packaging, newspapers or advertising supplements and, where possible, further improve them," Mr. Forker explained.