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Ipex Comes to Brazil



Published July 13, 2012
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BTS, part of Informa Exhibitions, announced the official launch of Ipex Digital Latin America, 2-5 October 2013, Transamerica Expo Center, São Paulo, Brazil.

Ipex Digital Latin America follows on the success of its sister event Ipex, the world's largest English speaking event for all aspects of the print, publishing and media industries, which takes place in the UK every four years. Ipex recently announced the relocation to London's ExCeL Centre in 2014, which is set to continue attracting an overall audience of 100,000 global industry professionals, with more than 1,000 exhibitors coming together in 100,000 square meters of floor space.

"We are thrilled that we now have a dedicated digital version of our successful event right here in the heart of São Paulo,” said Trevor Crawford, director, print group. “Our team has been researching this attractive and growing market for some time, consulting with manufacturers, suppliers, printers, associations and customers. From this, it has emerged that there is a clear gap in the market and need for a dedicated event that focuses on the opportunities for commercial printers within digital technology, and the whole print production workflow that supports it."

Catering to the Americas' growing commercial digital print market, the inaugural Ipex Digital Latin America event will focus on the advantages of digital technology in commercial printing. It will be complemented by a strong content program with conferences and other learning opportunities on subjects such as trans promo, variable data, applications, direct mail, cross media applications as well as color management and web-to-print technologies.

"Our proposal is to bring specifically to the Latin American market an event that focuses on the benefits that exist within digital technology for commercial printing. This includes the ability to deal with local trends and issues, advantages and case studies demonstrating the complementary nature of commercial digital printing to a national and wider Latino audience," said William Sgai, sales manager of Ipex Digital Latin America. "São Paulo is known as the gateway to good business in the Latin American market. And, besides having an international airport with regular direct flights from all over Latin America, this was one of the reasons why the city was strategically chosen to host the event."



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