During the Operational Conference of the Packaging & Label Gravure Association (PLGA Global) in Miami, FL, at the beginning of March, Dutch Van Heertum Design (VHD) received the award. They created the design and provided the platform for the partners of this unique cooperation.
“This project was only possible through a very close cooperation between 14 authoritative technical companies, which are part of our international innovations network,” said Frans van Heertum, VHD’s creative director.
Siegwerk was the partner of choice for its ink and lacquer expertise.
“This project was a great team achievement of our whole Tobacco Business Unit,” said Thomas John-Zähringer, account manager and technical support tobacco at Siegwerk. “It is living proof of what print is capable of: highly innovative solutions to turn standard products into pieces of art.”
More than 40 print runs on both gravure and offset machines created the visual and tactile effects of the folded cover, using bronzing and hot foil technology. Before the finishing, debossing and embossing were done and in the end the publisher bound the covers with the rest of the magazine.
A “Making of‘” describes the team cooperation and technical properties in detail: http://news.heertum.nl/?p=723#more-723