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Heidelberg Canada to Distribute EFI VUTEk Printers, Inks



Published August 9, 2011
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EFI and Heidelberg Canada announced a new agreement under which Heidelberg will distribute the VUTEk GS series of superwide format digital printers throughout Canada.

Under the agreement, Heidelberg Canada will distribute EFI’s VUTEk GS2000, GS3200 and GS5000r printers, as well as the inks (under the Saphira brand name), parts, consumables, accessories and upgrades related to these printers. Heidelberg will also provide customer and technical support for the VUTEk GS series of printers, including installation and training.

EFI is a world leader in digital imaging and print management solutions for commercial, screen, packaging, in-plant and specialty printers worldwide. Heidelberg Canada employs 160 people working across the country. The company maintains extensive customer support staff in parts, service and consumables. They serve the marketplace with more than 25 equipment and consumables sales representatives and three regional sales vice presidents.

EFI will train and support the Heidelberg Canada team, enabling Heidelberg to sell, train and service customers independently.

“Wide and superwide format printing are of considerable interest to the Canadian print market, and Heidelberg has the right workflow, color management, service and consumables expertise needed to integrate these technologies into a print production environment,” said Ken Freek, vice president product management, Heidelberg Canada. “Both EFI and Heidelberg are leaders in their respective markets. Together we can bring a best-in-class portfolio to our customers.”

The VUTEk GS series of high-end printers can be integrated into a complete Prinect workflow and can be color managed by Heidelberg’s Prinect Color Toolbox, which was recently awarded the IDEAlliance G7 System Certification. Customers will benefit from a single workflow that drives a digital device and an offset press, resulting in superior color matching output from both devices.

"Few companies are better respected in the industry than Heidelberg. Adding Heidelberg Canada as a reseller for EFI fits with our mission to offer customers the best combination of products to achieve diversity and profitability,” said Frank Mallozzi, senior vice president of worldwide sales and marketing, EFI. “With Heidelberg, customers benefit from having a single point of contact for all their printing needs.

"Commercial printers are looking for ways to distinguish themselves and offer their clients more diversified products and services. Now, the Heidelberg network of customers will benefit from having access to EFI’s industry-leading VUTEk superwide format printers,” added Mr. Mallozzi.


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