The cans and bottles of Busch Light will carry a distinctive “Ice Cold Easy Indicator” that turns blue at temperatures around 46 to 48°F (8 to 9°C). The products will be available in all domestic markets, and will be supported by marketing efforts via billboards, point-of-purchase and magazine advertising.
The aluminum cans of Busch Light carrying the new indicators are in 10 oz., 12 oz., 16 oz. and 24 oz. sizes. The cans will turn blue at 46.4°F (8°C), while bottle labels will sport the unique CTI inks on the 12 oz., 22 oz. and 40 oz. bottles with temperature activation occurring at 48.2° F. (9° C.).
The move by Anheuser-Busch reflects new business for CTI, which has provided similar ‘thermochromic’ technology to Coors beers since 2007. Additional beverage companies including Cerveza Atlas (Panama), Coca-Cola (Latin America) and Pacifico Beer in Mexico already utilize the CTI technology.
“It is very rewarding when a major brewer like A-B has embraced our unique attributes,” explained Steve Kaczmarek, CTI’s vice president of sales and marketing. “It has been a lengthy but obviously rewarding process to get our foot in the door. We are extremely pleased to expand our presence in this vital market of beverages that benefit from temperature indicators.”
CTI’s multi-patented process involves cold temperatures impacting select portions of beverage bottle labels and cans that then turn the distinctive dark blue color, thus assuring the customer of a refreshingly chilled product. CTI’s technology also provides for the reverse process, wherein hot beverages will display a signal on the package or label. Where CTI has truly excelled is the inks’ ability to be applied to beverage cans during incredibly fast-paced, high-speed manufacturing line processes.
In addition to hot and cold indicators, CTI is expanding into new markets such as security and anti-counterfeiting measures while another patented CTI capability, a photochromic process (wherein colors change due to exposure from light), is targeted for use in the textiles market.