The extreme market conditions currently experienced by the graphic arts industry, are a convergence of critical raw material shortages, increased demand from the Far East and the weaker euro against other major currencies. These shortages are affecting the entire print industry and have therefore necessitated a price change within Sun Chemical’s screen graphics and industrial markets.
With destocking, plant closures and capacity reduction taking place during the recession within the chemical industry, various materials have now been placed under sales control due to the increase in demand. The increased demand is not only coming from the graphic arts industry, but all industries using the same raw materials.
“The print industry is under significant pressure to ease the effect of increasing raw material costs,” Felipe Mellado, CMO for Sun Chemical, said. “Sun Chemical is maximizing its procurement effectiveness, whilst also focusing on technical and manufacturing efficiency to ensure that our flexibility of sourcing allows us to minimize disruption, but it has become necessary to implement price changes to maintain our commitment to customer service, world-class quality products and continuous innovation.”