Sun Chemical unveiled new global brand names to describe its sheetfed conventional inks for commercial, packaging and plastics printing.
The global brand names, SunLit for commercial, SunPak for packaging, and SunTec for plastics printing, were developed to help sheetfed customers better recognize the Sun Chemical brand and easily identify the inks that they need.
Sun Chemical’s current existing products in the commercial sheetfed market, Triumph and Liberty inks for example, will now be known as SunLit Triumph inks and SunLit Liberty inks.
The adoption of these global brand names will reduce the large number of brand name trademarks and eliminate any possible confusion about what brand Sun Chemical has that meets its customers’ needs.
Similar global brand names have already been created for Sun Chemical’s packaging water and solvent-based, and energy curable businesses. In the area of energy curing, Sun Chemical has the recognizable global brand names of SunCure and SunBeam. Also introduced were the global brand names of SunSpectro for flexible packaging surface printing inks, SunStrato for lamination inks, and SunVisto for corrugated inks.
“Sun Chemical’s efforts to unify its global brands in the packaging, publication and coatings markets has been well accepted by customers and brand owners alike,” said Felipe Mellado, chief marketing officer, Sun Chemical. “We’re confident that these branding changes will make it easier for customers to know what products they are looking for. It’s another way for us to show our customers that we are working hard to better meet their needs.”