To further build on its market leading position in the inkjet business, Sun Chemical and its parent company, DIC Corporation, have announced the creation of a new single, coordinated global structure for the inkjet market under the name SunJet. This new, unified approach was be showcased at the SunJet products booth, 031-033, Hall 1, at the Shanghai International AD & Sign Technology and Equipment Exhibition from July 7 to July 11.
The new structure will add significant value to partners and customers and offer a unified product range for graphics and industrial inkjet applications, which will allow the SunJet division to fully leverage both organizations’ technical expertise in pigments, dispersions, polymers and formulation chemistry.Existing and potential customers will also benefit from a new global coordinated sales and support organization which will combine local communication and service with global innovation and technology leadership
“Operating as one unit will enable us to offer our customers the full spectrum of inkjet technology through one organization and reinforce our commitment to quality, service and innovation, while maximizing support for global projects that require technology from one region and the supply and service of products in another,” said John Law, managing drector of the SunJet division of Sun Chemical. “This global approach will enable our customers to receive the highest quality products and technical support irrespective of their location in the world and that of their customers.”