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Lubrizol Launches Revamped Web Site

June 11, 2009

The Performance Coatings business of The Lubrizol Corporation announced the launch of its enhanced web site – – featuring advanced search capabilities and easier navigation.
Designed with the customer in mind, this new site allows users to find more detailed information on technologies for paints and coatings, adhesives, graphic arts, plastics, specialty paper and nonwovens, and textiles and engineered substrates. As a result, customers now have faster, easier access to product data, global locations and company news.
Some of the newest features at include:
• Product finder: This application allows a detailed search for coatings products by specific criteria, such as product type, trade name, technology, geographic availability and application in the coatings industry (paints and coatings, adhesives, graphic arts, plastics, specialty paper, nonwovens and textiles).
• Advanced search features: Improved capabilities allow you to find the information you need, when you want it.
• Easier navigation: Now, as you move forward through the site, you’ll also find it easier to remember where you’ve been. “Bread crumb” trails lead you back to the entry point, by providing a link to each previous page you visited. Global footer “shortcut” links make it easy to navigate from any page.
• Location guide: This comprehensive global directory of Lubrizol’s sales and marketing offices around the world, offers a consistent, easy-to-use reference tool.
“The new site is all about developing a better customer experience,” explained Judy Makowski, director of communications. “We define the user experience as the degree of success that a visitor has in accomplishing his or her goals while at the site. The new is easy to use from the visitors’ perspective, and we are confident it will provide a very positive experience.”
For more information about the new web site, contact Sue Safos, Lubrizol Performance Coatings marketing communications specialist, at 440-930-8842, or visit