Cognis has achieved success by focusing on areas with high growth potential, which is why the company is increasingly devoting resources to its operations in the Asia-Pacific region, now its third biggest market behind Europe and North America. Up until now, Cognis’ products have been distributed by Henkel New Zealand, but with the opening of the new office, it will manage the marketing and sales of its products in New Zealand directly.
The office will represent all three of Cognis’ strategic business units (SBUs) – Care Chemicals, Nutrition & Health, and Functional Products. A New Zealand market segment manager has been appointed for each SBU: Peter Gibson for Care Chemicals, Vinod Sareen for Functional Products, and Domnic Lobo for Nutrition & Health.
“The new branch office in New Zealand will help us to understand the local market even better, and anticipate developments there at an earlier stage,” Roger Taylor, Cognis’ legal representative for Australia, who is also responsible for the company’s operations in New Zealand, said. “A local presence will further strengthen our customers’ trust in us, and help us give them the competitive edge they need to succeed. We see a significant opportunity to profitably grow our existing business plus develop new business, and by taking direct control of sales and distribution, we hope to exploit this.”