The new name and logo reflect more than a year’s work. The plan’s goal is to strengthen and streamline messaging to the graphic communications industry – including suppliers, partners, customers and lawmakers – to better reflect the activities within the organization as well as to reinforce the value that the national organization and its local affiliates bring to their members.
“The new logo depicts the technology, artistry, and dynamic growth of the industry, while the new tagline, ‘Advancing Graphic Communications,’ captures the organization's innovative, forward-thinking approach,” noted Michael Makin, president and CEO of Printing Industries of America.
The re-branding will result in a number of beneficial changes for the organization’s members as well as the entire marketplace. The first is the renaming of the organization’s website from www.gain.net to www.printing.org. In 2009, the website will be completely revitalized and re-launched.
Additionally, Printing Industries of America publishes two magazines, each distributed bi-monthly – GATFWorld and Management Portfolio. In spring 2009, the organization will introduce a new, combined publication – Printing Industries of America: The Magazine. “We are very excited about the re-branding of this organization. It symbolizes the forward movement of the graphic communications industry and our efforts to meet the ever-changing needs of our members,” said Lisa Rawa, vice president of marketing and the re-branding effort’s project manager.