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Color Resolutions International Sponsors Cal Poly Students

March 11, 2009

Five students from California Polytechnic State University will test their problem solving skills in this year�s Phoenix Challenge College Competition.

Five students from California Polytechnic State University will test their problem solving skills in this year’s Phoenix Challenge College Competition. Color Resolutions International (CRI) stepped in to help them address their first challenge – the funding to get there. CRI donated $2,500 to help five Cal Poly flexography students make the trip to Orlando on May 3-6 to attend the FFTA Forum, where they will compete in the second annual college competition.

Students square off in the problem-based contest, applying various resources and seeking the most effective business solution. In this year’s competition, a distributor of consumable goods and supplies for college campus coffee shops has issued a mock Request for Proposal seeking innovative packaging ideas. Specifically, the students – playing the role of narrow web flexo converters – will propose redesign and/or repackaging options for products typically found in campus coffee shops. Their proposals must deliver enhanced sustainability, increased functionality and/or improved marketing appeal.

“The FFTA Forum and Phoenix Challenge College Competition are perfect outlets to develop the skills of the emerging talent pool entering the industry,” said George Sickinger, CEO of Color Resolutions. “CRI is proud to sponsor this endeavor and hope that we can continue to help these and other students as they transition into professional careers.”

This year’s Cal Poly team consists of:

• Brenae Costa
• Andrea Ho
• Amy Laun
• Deirdre Miller
• Nisse Noble

“We’d like to thank CRI for their commitment to helping students explore the exciting opportunities available within the flexographic printing industry,” said Malcolm Keif, professor of graphic communication at Cal Poly. “Especially in a down economy, it’s nice to know there are still companies that value and support educating our youth. CRI has done great things for the university, its students and the industry as a whole.”
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