These name changes reflect Lubrizol’s recent decision to discontinue the broad use of “Noveon” in favor of “Lubrizol Advanced Materials” around the world. Subsidiaries of Lubrizol in Europe and Asia will similarly change their names beginning in early July. In the future, “Noveon” will only be used in connection with Lubrizol’s consumer specialty products.
Lubrizol also formally unveiled its new logo consisting of the Lubrizol name and a blue arc. The logo was designed to reflect the company’s global reach and its focus on the long-term horizon.
Both of these actions are part of Lubrizol’s ongoing one-company initiative to create a common identity for The Lubrizol Corporation and its subsidiaries, which together represent a global specialty chemical company with a broad technology portfolio and employees focused on serving customers’ business needs.
Commenting on the one company initiative, James Hambrick, Lubrizol’s president, chairman and CEO, said, “Our goal is to clearly state to our investors, customers and other stakeholders that Lubrizol is a united organization with a common philosophy and vision, focused on growth. The name and logo change will be beneficial to how we do business. Eliminating the use of multiple names and logos will allow us to present ourselves to the global marketplace in a consistent manner.”