“Geva is a strategic addition to the Parelec executive management team,” said Don Farley, chairman of the board of Parelec. “His wide-ranging expertise strengthens our organization and helps ensure that we will grow in the RFID and printed electronics market.”
Prior to joining Parelec, Mr. Barash’s experience included service as vice president of sales and marketing for Nur America and as CEO of I-Ray Technologies’ U.S. subsidiary. In these roles, Mr. Barash led the companies to achieve rapid growth in sales. Mr. Barash also served nine years in the Israeli military.