“The new service numbers are a milestone in BASF’s market focus. They demonstrate both our innovativeness and our customer orientation,” said Dieter Thomaschewski, head of the BASF Group’s regional division Europe II. BASF is the first company in the world to provide such a service.
To make the numbers easier to remember, they will be based on the business unit’s name or products. For example, if chemicals customers want to speak to their personal representatives, they simply type in 00800 followed by the word BASFCHEM as if they were sending a text message. Moments later they are greeted in their own language by their service representative.