Following a stint in the Navy, Mr. Serauskas joined the graphic arts industry in 1966, beginning as a senior lab technician at Velsicol Chemical Corporation, Resin Division.
He moved on to Lawter Chemical Company in 1969 as a sales representative covering territories in the midwest and southeast states. During an 11-year span, he was a founding father of the Atlanta Printing Ink Association and served as the organization’s first secretary. According to Lud Horn, vice president of ink vehicles, R&D at Eastman Resins, “Mr. Serauskas was the key in bringing information from the flexo industry to Lawter, opening the doors for resin sales into that industry.”
Mr. Serauskas served as east coast district sales manager for two years, and spent six years assisting Lawter’s product managers with marketing and technical support, traveling to Japan, Australia, New Zealand and Singapore.
He served as the product manager for ink vehicles and fluorescent pigments until 1991, when he took responsibility for introducing new products and training the sales team.
Mr. Serauskas worked for Akzo Nobel until 1998, then returned to Lawter International in mid-1998 as North American marketing manager until his retirement in 2002.