Jim Reiman, director of sales for Sun Chemical’s Brand Protection business, gave a presentation called “Anti-Counterfeiting and Security Solutions for Brand Protection” at Labelexpo Americas 2012.
As brand owners continue using packaging to strengthen brand identity and share their sales messages, there is equal concern of counterfeiting – significant global problem worth approximately $1.65 trillion globally.
“Brand owners and consumers are increasingly concerned about the security of critical supply chains,” Mr. Reiman said. “Those particularly at risk include products such as pharma, cosmetics, personal care, distilled spirits, tobacco, etc. There are very few other industries untouched by counterfeiting, adulteration, diversion and tampering. Our brand protection offerings at Sun Chemical can further improve security options for our customers.”