New report predicts sales to surpass $4 billion by 2014.
The e-paper business will surpass $2 billion in annual revenues by 2012 and surpass $4 billion in 2014, according to a new report from industry analyst firm NanoMarkets. NanoMarkets expects that the arrival of high-quality color e-paper technology, better encapsulation and the ability to print large e-paper displays will create new opportunities in smart shelves, point-of-purchase (POP) displays, cell phone displays and disposable electronics.
Key finding of the report include:
• Color is the next big thing: Color will enable e-paper to penetrate deeper into certain market segments including cell phone displays and signage, and it will also help e-paper compete directly with OLED and LCD displays. The first e-paper technology developer able to commercialize color e-paper at a reasonable price is likely to gain a huge share of the market.
• Non-electrophoretic materials to gain market share: Both liquid crystals and electrochromic materials will grow in importance as platforms for e-paper, although e-paper displays based on electrophoretic materials will continue to take the largest share of the market. By 2014, e-paper made with electrophoretic materials will have reached almost $2 billion, with liquid crystal based e-paper at $1.5 billion and electrochromic e-paper at just below $1 billion.
• More e-paper in cell phones: Cell phone sub-displays – and eventually main displays – are the high-volume opportunities for e-paper firms. Motorola has already been quite successful with its Motophone, the first cell phone to utilize e-paper. The best thing that e-paper makers have on their side in the cell phone market is the ability of their displays to be read in sunlight, an advantage that no other display technology can provide. By 2014 the cell phone sector will generate $763 million in e-paper display revenues.
• E-paper perfect for pricing displays: Smart shelves and POP displays are a “tremendous opportunity” for e-paper, enabling stores to change shelf prices from a central location for promotions, adjust for changes in wholesale pricing and make corrections when pricing on the shelves is incorrect. E-paper’s low power consumption means this displays can be run from batteries and its flexibility makes it easy to fix to shelves and walls. By 2014, NanoMarkets expects e-paper to generate $1.2 billion from this sector.
The report, “E-Paper Markets: An Eight-Year Market and Technology Forecast,” provides a complete analysis of the commercial opportunities for e-paper. It also offers a thorough assessment of the current and emerging technologies and materials used in e-paper displays and includes detailed eight-year (volume and value) forecasts of the market for e-paper in the book reader, cell phone, computer, smart card, smart packaging, smart shelf/POP display and information display sectors. In addition, it includes strategic profiles of 14 firms developing and marketing e-paper technology.
Among the firms mentioned in the report are Air Products, Acreo, AGFA-Gevaert, Aveso, BASF, Bridgestone, Citizen, Degussa, Dialog Semiconductor, Dow Chemical, E Ink, Fujitsu, Fuji Xerox, Hitachi, Intel, Kent Displays, Lexar, LG Philips, Liquavista, Magink, Matsushita, Midori Mark, Mitsubishi, Motorola, Nanox, NagraID, Nemoptic, Neolux, Ntera, Philips, Prime View International, Polymer Vision, Samsung, Seiko Epson, Siemens, SiPix, Sony, Tianjin Jinke Electronics, Toppan Forms, Toppan Printing, Xerox and ZBD Displays.
NanoMarkets tracks and analyzes emerging market opportunities created by developments in advanced materials. The firm has published numerous reports related to organic, thin film and printable electronics materials and applications. The firm also publishes a blog found at www.nanotopblog.com.